Reputation & Website — one partner

Turn your Google reviews into a website that wins the next customer.

Most local businesses lose customers in two quiet places: reviews nobody replies to, and a site that doesn't show up. We fix both — starting with your reputation, for free, then building the site that carries it.

I do the work first — you only pay once you're happy with it.
Rated by UK local businesses
Launching with our first clients — every early partner is quoted by name with their permission.
GDPR-aware Google-friendly UK-based support No lock-in Built in Britain
Founding clients

I'm taking on my first handful of businesses.

No wall of five-star quotes yet — I'd rather be straight with you than fake it. Here's what coming on board early actually gets you.

You get me, personally

While the list is short, you're never a ticket in a queue. I read every review and write every reply myself — first-name terms, same-day answers.

Founding price, kept for good

Come on early and you lock in today's rate — for good. As the work fills up the price will move; yours won't.

Your story, told properly

With your blessing, you become one of the first names on this page — a real result from a real business, not a stock quote.

The quiet leak

You're losing customers in two places at once.

They look connected to you. To a customer on Google, they're one decision.

1 · The unreplied review

Every review left hanging is a silent "we don't care" to the next person browsing. The bad one stings most — and it's the one most owners avoid.

2 · The site that doesn't close

A slow, missing, or dated website loses the very click your good reviews just earned. Reputation brings them; the site is supposed to catch them.

Here's the thing: they're the same story. Reputation earns the click. The site closes it. Most vendors sell you one and forget the other. We run both.

See the gap on your own profile?

Send me your Google Business Profile and I'll show you the three replies you're missing — free.

Get my 3 free replies →
Before → After

What changes when we run both.

Before
★★★★☆

A 2-star review from March still sits there, unanswered.

Your site is slow on a phone, so the click your good reviews earned bounces.
After
★★★★★

Every review answered in your voice — even the awkward one.

A fast site that loads on a phone and shows on Google, carrying your best review on the homepage.
How it works

Start free. Pay only when it's working.

No cold pitch for a £590 site. We earn the right to build it first.

1 · Free replies 2 · Monthly help 3 · Your website 4 · Long-term care
0
Free · no signup
£0

Three review replies, written for you

We read your latest Google reviews — including the awkward one — and hand you three ready-to-paste replies in a polite British tone. You copy, you post, from your own account.

1
Starter
£29 / month

Every new review gets a reply draft

New review lands → you get a draft + an alert the same day. You stay in control; we just kill the blank-page dread. Cancels anytime.

2
Pro
£79 / month

The reputation engine

A simple dashboard, a weekly report ("what customers praised, what they moaned about"), review-request links for happy customers, and a local SEO check-up.

3
Website · one-off
£590

A fast, Google-friendly website

Once you trust us (and we've seen your customers), we build a clean static site that loads on a phone and shows up on Google. First month of edits is on us — tell us what to change, we change it.

4
Care · yearly
£390 / year

We keep it alive

Uptime monitoring, priority fixes, small changes included, and a hand with domain renewal. By now your reputation and your site are one tidy relationship.

Step one costs nothing.

Send your profile, get three replies back. The rest only happens if you want it.

Get my 3 free replies →
How it works

From a review, to a reply, to the homepage.

A worked example — this is exactly what the loop looks like, step by step.

The review
"Lovely coffee but we waited 20 minutes on Saturday." — 3 stars, left in March, never answered.
The reply
"Thank you — Saturday got away from us and that's on us. Weekday mornings are calmer; we'd love to get it right next time." Posted in the owner's voice.
The homepage
A 5-star rave becomes a homepage quote: "Best flat white in Leeds." The site quietly asks happy customers for the next review.
Two pillars, one relationship

What each side actually includes.

Your reputation

FifthStar
  • Free sample: 3 hand-written review replies
  • Starter: every new review → draft + alert
  • Pro: dashboard, weekly report, review links, SEO check
  • Replies drafted in your tone; you post from your account
  • GDPR-aware — only public review text is used

Your website

Build (£590) + Care (£390/yr)
  • A clean static site, built on a proven template engine
  • Hosted free on GitHub Pages — no monthly server bill
  • SEO basics: sitemap, og tags, privacy page
  • A package: welcome email, how-to card, invoice
  • First month of edits included; Care covers the rest
The bit most people miss: your best review becomes a homepage quote. Your site quietly asks happy customers for the next review. One person runs both — so the voice stays the same from the reply to the homepage.
Pricing

One ladder, no surprises.

Free sample
£0
  • 3 review replies
  • No card
  • No signup
Start here →
Starter
£29/mo
  • Reply drafts
  • New-review alerts
  • Cancel anytime
Most popular entry
Pro
£79/mo
  • Dashboard
  • Weekly report
  • Review links + SEO
For busy owners
Website · Build
£590
  • Static site
  • Free hosting
  • First month edits
  • Pay only when you're happy
One-off · the payoff
Care
£390/yr
  • Monitoring
  • Priority fixes
  • Small changes
Yearly

First year with a site: £590 + £390 = £980 — less than one freelancer invoice, and the reputation side pays for itself in kept customers.

No risk, no catch

You don't pay until you're happy.

Here's how I work: I build your site first, then show it to you. Only when you look at it and think "yes, that's my business" do we talk about the £590. If it's not right, you owe me nothing — and I'll take the preview down, no hard feelings. The free review replies come first regardless.

Not sure which step you're on?

Start at £0. We'll tell you honestly what's worth the next one.

Get my 3 free replies →
Why one partner, not two

Cheaper, calmer, and it actually compounds.

No agency markup

A rep manager and a web agency would each bill you. One person doing both means you pay for the work, not the overhead.

One consistent voice

The tone in your review replies matches the tone on your homepage. Customers feel one business, not three vendors.

They reinforce each other

Good reviews feed the site; the site collects more reviews. Each side makes the other stronger over time.

One name to call

Ethan. Not a ticket queue. You send a message, the same person who wrote your replies fixes your site.

The usual way — three vendors

Agency A → writes your review replies
Agency B → builds your website
Agency C → runs your local SEO
Three invoices. Three tones. Three things to chase.

FifthStar — one partner

Reputation, website, and SEO in one relationship, run by the same person. One invoice, one voice, one name to call.

Ethan Li

Hi, I'm Ethan.

You're talking to the same person who writes your replies, builds your website, and answers your emails. No account managers, no ticket queue — just one human who's read your reviews and knows your customers. That's the whole point of FifthStar.

Straight answers

Things owners ask first.

Do you post replies for me?

No. Replies go from your own Google account — that's both the Google rule and the safe way. We write them; you approve with one paste.

Is it really free to start?

Yes. Three replies, no card, no account. If it's useful, we talk about the next step — only when you're ready.

What if I only want the website?

Then A + B stands on its own. The reputation side is the warm-up, not a requirement — but most owners find it's the part they didn't know they needed.

Who actually writes the replies?

An AI draft in your tone, written by someone who's read your reviews. You stay in control and can tweak any line before posting.

What about my data?

We only use review text that's already public on Google. You stay in control of your account the whole time. GDPR-aware by design.

Still unsure?

Skip the FAQ. Email me directly and I'll answer in plain English.

Email me directly →
Start small

Begin with your free replies. The site can wait.

Send me your Google Business Profile and I'll return three replies within a day or two — no cost, no catch.

No signup No credit card No obligation Site built first — pay only when you're happy